Catriona Woodward, British Airways’ social media manager, said: “Everyone loves a Christmas jumper so we felt our followers would enjoy the post. We couldn’t have predicted the massive interest we received for the knitting pattern though! So much so that we’ve commissioned an expert to produce it as a Christmas gift for our loyal Facebook followers!”
The airline is encouraging avid knitters to share their creations on social media using the hashtag #ChristmasJumper. The airline can be followed on Facebook at facebook.com/britishairways or on Twitter and Instagram @British_Airways.
Chris Kingdom from the UK Hand Knitting Association